Good morning sunshine ritual
RITUALS

A recipe to welcome the new sunny season. Roll gently out of bed, open a window and breathe in the crispy spring air. Mindfully reach for the sun by stretching your body. Maybe do a Sun Salutation yoga pose to welcome the new day.

Group Created with Sketch.
Aftersun hydration ritual
RITUALS

Hydration for sun-kissed skin. Make yourself a cool and hydrating drink. We recommend to drink Gel water or Electrolyte water with lime, Himalaya salt and sugar when our bodies crave water the most. Both are said to be deeply stabilizing for the body’s hydration levels.

Group Created with Sketch.
Q&A about SUN
SUN

Do you know the benefits of choosing mineral sunfilters? Do you know the difference between SPF 30 and 50? And can you get break-outs from sunscreen? We have gathered our most frequently asked questions about suncare.

Group Created with Sketch.
Why I only want to use mineral UV filters
SUN

Sun protection is the product that most of our retailers and consumers have requested from me over time, and as a product developer in the skincare industry, the SUN range has also been the most difficult challenge to solve. Because how do you crack the code on what I haven't been able to find on the skin care shelves myself?

Group Created with Sketch.
The only one in the world
Skincare

My most important job in the skincare industry is to improve your skin. This is always the foundation of my product development. The story about HERO, a one-of-a-kind-product in the world, is the symbol of exactly that.

Group Created with Sketch.
Roxy Ceramics
RITUALS

Get to know the founder behind Roxy ceramics better in this interview, and hear Rosanna share how she made her passion her way of living. The ceramicist also touches upon her eternal inspiration: the Danish nature and the Japanese aesthetic wabi-sabi, and something about how imperfection is in reality perfection.

Group Created with Sketch.
How I DO YOU winter
HOLISM

DO YOU is a focus year-round, every day, and ideally every hour. Something which is so giving to practice. For me, it always starts with: What do I actually want to do? In the midst of everybody else's needs, and all the different things one could be doing?

Group Created with Sketch.